Pages on the mobile websites of Fortune 100 companies take five seconds on average to load, much longer than Google's recommendation of one second or less, according to a recent report by The Search Agency.

The agency examined the mobile sites of the Fortune 100 and gave each a score based on five factors: load speed, site format, calculated download speed, social media presence, and app presence.

Site speed in particular was emphasized because of Google's recent mobile best-practices guidelines.

Out of a possible five points—one being the lowest and five being the highest—the average score for the companies in the study was just 2.31.

However, the average score varied significantly by industry, with the mobile sites of telecom (3.26), logistics (2.97), and retail (2.89) companies ranking the highest, and those of wholesalers (1.16), aerospace (1.17), and oil/gas (1.87) scoring the lowest.

Below, additional key findings from the report.

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Mobile Sites of Most Top Brands Are Slow to Load, Not Optimized

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji