For the first time in the history of Interbrand’s Best Global Brands report, there is a new number one brand: Apple.

Google jumped to number two on the list and Coca-Cola, the brand that held the number one position for 13 consecutive years, fell to number three.

Apple has appeared on Interbrand's Best Global Brands ranking since 2000, when the ranking debuted. In 2000, Apple ranked #36 and had a brand value of $6.6 billion. Today, Apple's brand value is $98.3 billion—almost 15 times as much as in 2000.

The total 2013 value of all 100 Best Global Brands is $1.5 trillion—an 8.4% increase over the total value of the 100 Best Global Brands in 2012.

For the ranking, Interbrand examined three key aspects that contribute to a brand's value:

1. The financial performance of the branded products or service
2. The role the brand plays in influencing consumer choice
3. The strength the brand has to command a premium price, or secure earnings for the company

Below, the top 49 brands on Interbrand's 2013 ranking:

Below, Interbrand's most valuable global brands ranked 50-100:

2013 Top Rising Brands: Facebook, Google, Prada, Apple, Amazon

• Facebook (#52, +43%): Facebook is the only social media brand to claim a position on this year's Best Global Brands ranking. The company succeeded in boosting both revenue and earnings per share in the past year—and surpassed Wall Street's expectations in the process. Facebook also increased its global user base 26% since its IPO over a year ago.
• Google (#2, +34%): Due to evolutionary changes to its core offerings (search, Android, and Gmail) and new innovations like Google Glass and its self-driving car, Google's brand value increased 34%—making it this year's number two brand and the second top rising brand after Facebook.
• Prada (#72, +30%): The iconic Italian luxury fashion brand emerged as Interbrand's third top riser this year with a brand value increase of 30%.
• Apple (#1, +28%): Despite having its reputation tarnished by patent spats with Samsung and the Foxconn labor conditions scandal, the Apple brand proved to be resilient and emerged as not only the leader in this year's Best Global Brands report, but also a top riser.
• Amazon (#19, +27%): The e-commerce retailer increased brand value 27% in 2013. It continues to differentiate itself from rivals by taking on initiatives such as the Amazon Appstore, which provides a comprehensive mobile experience for Google Android devices.

2013 New Entrants: Discovery, Duracell, Chevrolet

• Discovery (#70): The Discovery brand made its debut on the Best Global Brands ranking after a record-breaking year. Discovery-branded channels are now available in 217 countries and territories and in 45 languages, reaching more than 1.3 billion subscribers outside the US.
• Duracell (#85): Duracell, a Procter & Gamble-owned brand, made a comeback this year after falling off the Best Global Brands ranking in 2010. Until 2010, Duracell had appeared on the ranking each year since 2000. Today, Duracell holds 25% of the global battery market share and is regarded as one of P&G's leading brands.
• Chevrolet (#89): Accounting for roughly 50% of all vehicles GM sells globally, Chevrolet secured a position for the very first time on this year's Best Global Brands ranking.

Technology Dominates