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Most B2B vendors (57%) say B2B commerce is fundamentally changing and shifting from offline to online, according to a recent report from Intershop.

A similar number of those surveyed (51%) said they are changing their organizational structures and business models to adapt to this shift.

Moreover, 44% of respondents said business-to-business vendors are now adopting business-to-consumer best-practices to change and optimize the B2B purchasing experience.

Below, additional findings from the report, which was based on data from a survey of 400 European and American senior IT and business decision-makers working for B2B merchants.

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How B2B Commerce Is Changing

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji