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Only one-third of chief marketing officers report that they are able to demonstrate quantitatively the impact of their marketing spending, according to a recent report by The CMO Survey.

Proving the value of social media spending is a particular challenge for top marketers. Only 15% of CMOs surveyed report proven quantitative impacts from their social media marketing. Another 36% say they have a good sense of the qualitative impact, but not the quantitative impact.

Moreover, almost half of the CMOs surveyed (49%) have not been able to show that their company's social media activities have an impact on their business.

However, despite their struggles to prove value, top marketers expect to increase expenditures on social media from 6.6% of their overall budget to 15.8% over the next five years

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CMOs Struggle to Valuate Impact of Marketing Spend; Optimistic About Economy

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji