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Most pay-per-lead B2B marketers (51%) say knowing a buyer's purchasing time horizon is the most important data point they want but often don't get, according to a recent report by Business.com.

The size of the buyer's business, as measured by employee base, is the second most valuable additional data point for leads: 31% of marketers say it would be extremely valuable to know.

That's followed by industry type (29% say it would be extremely valuable) and job title (20%).

Below, additional key findings from the report, which was based on a survey of 500 of Business.com's pay-per-lead advertisers focused on the SMB market.

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B2B Lead Generation: What Marketers Want

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji