Baby Boomers and seniors now spend more time online than watching television, according to a report by Ipsos and Google.

On average, seniors and Boomers (defined in the report as those age 45 or older) spend 19 hours a week online, but they spend 16 hours watching television. Their online usage also far outpaces time spent listening to the radio and reading newspapers/magazines.

Below, additional key findings from the report, Reaching Today's Boomers and Seniors Online, which was based on an online survey of US adults.

Information-Gathering

  • The Internet is the top source for gathering information on topics of interest for Baby Boomers and seniors, outpacing television and print media by a substantial margin. 

  • News and weather is the most popular type of information accessed by Boomers and seniors online (66% accessed in the past month), followed by shopping (57%), coupons/discounts/daily deals (45%), food information (44%), and games (43%).

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How Baby Boomers Use the Web, Social Networks, and Mobile

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji