If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo.

Similarly, 92% of consumers surveyed said they would buy a product with a social or environmental benefit if given the opportunity, and more than two-thirds (67%) said they have done so in the previous 12 months.

Moreover, 90% of people surveyed said they would boycott a brand for irresponsible behavior.

Below, additional key findings from the Global Corporate Social Responsibility Study, which was based on a survey of more than 10,000 people in the US, UK, Canada, Brazil, Germany, France, Russia, China, India, and Japan.

Consumers' Expectations of Businesses 

• Just 6% of consumers surveyed say the singular purpose of business is to make money for shareholders.

• 91% say companies must go beyond the minimum standards required by law to operate responsibly.

• 22% say companies have made a significant positive impact on social and environmental issues.

• 27% say consumers themselves can have a significant positive impact through their purchases.