Email volume increased 11.6% in the first quarter of 2013 compared with the first quarter of 2012, and unique open rates increased 9.7%, according to a recent benchmark report by Experian Marketing Services.
The report, based on analysis of Experian Marketing Services clients’ email programs over the past two years, also found that unique click rates matched those of 1Q12 and revenue per email held steady year over year at $0.12.
Below, additional key findings from the Experian Marketing Services Q1 2013 Email Benchmark Study.
1Q13 vs. 4Q12
- Transaction rates and revenue per email fell as expected in the first quarter of 2013 compared with the fourth quarter 2012 holiday season.
- Total and unique click rates rose 8% in 1Q13 compared with 4Q12.
