Links to mainstream media sites are the most commonly shared type of content by senior marketers on Twitter, according to a recent study by Leadtail.

The study, which analyzed the tweets of 1,797 marketing executives (manager level and above) in 1Q13, found that 44% of all links shared by senior marketers came from mainstream media outlets—and that most of the content was business, technology, and media focused.

Industry media was the second most shared type of content (32% of all shared links), followed by social/user generated content from sites like YouTube and Tumblr (21%).

Below, additional key findings from the B2B Social Insights Report: Marketing Executives on Twitter.

Content Sources

Across all three content types—mainstream media, industry media, and social/user generated—senior marketers tend to share consistently from the same sources.