The majority of shoppers (62%) use use a mobile device at a brand’s physical location to compare products and prices, according to a recent survey of global consumers conducted by SDL.
Moreover, 77% percent of respondents said that they "showroom", which is to visit a brand’s physical location to evaluate products knowing they will buy online at another time. This trend varies by geography, with respondents from the US (71%) a bit less likely to "showroom" and those from Singapore (90%) more likely to do so.
Below additional key findings from the study, The New Disruption for Brands: A Global Look at Consumer Mobile and Social Habits, which surveyed 4,000 consumers in the United States, United Kingdom, Australia and Singapore.
Consistent Pricing
The majority of consumers in all countries surveyed expect a brand’s online store, mobile app and physical store to offer same pricing, discounts and sales.
