Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according to a recent report by PunchTab.
What type of rewards do moms want? 80% of those polled said they prefer financial rewards, such free products or gift cards, and 67% said they would be interested in receiving perks associated with elite status, such as free shipping or branded merchandise.
Below, key findings from the report, Scoring Points With Mom, which was based on an online survey of 647 moms.
Actions for Rewards
Actions moms said they would take when provided with an incentive:
- 72% would take a survey or poll.
- 59% would sign up for regular email updates.
- 41% would share personal details and purchase behavior.
- 41% would post a review.
- 57% of would "like" a brand's page on Facebook.
