Internet advertising revenues in the United States totaled a record $10.31 billion in the fourth quarter of 2012, an increase of 12% from the third quarter of 2012 and up 15% from the fourth quarter of 2011, according to a report by IAB and PwC.

Mobile revenue surged 111% in 2012 to $3.4 billion, building on 2011’s record-breaking 149% year-over-year rise to $1.6 billion. Mobile accounted for 9% of total Internet ad revenue in 2012.

Below, additional key findings from the IAB Internet Advertising Revenue Report:

Search and Display Continue to Lead

  • Search revenues in 2012 totaled $16.9 billion, or 46% of 2012 revenues, up 14.5% from $14.8 billion in 2011.
  • Display-related advertising revenues in 2012 totaled $12 billion, or 33% of 2012 revenues, up almost 9% from $11 billion in 2011.
  • Digital video brought in $2.3 billion, marking a significant year-over-year increase of 29% in 2012, compared with $1.8 billion in 2011.

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Internet Ad Revenue Breaks Record, Mobile Achieves 111% YOY Growth

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji