Among recruiting and staffing professionals, increased access to passive job candidates via social media presents the biggest opportunity for recruiting in 2013, according to a survey from Bullhorn.
Asked to identify the one factor that offers the greatest opportunity in recruiting for 2013, 47% of surveyed staffing and recruiting professionals cited increased access to passive candidates via social channels, 18% cited efficient business practices, 15% cited increases in flexible roles and working environments, and 7% cited untapped growth in emerging economies.
Below, additional findings from the North American Staffing and Recruiting Trends report, issued by Bullhorn in February 2013.
Among the recruiters surveyed, nearly all (98%) say they used social media for recruiting in 2012, up from the 94% who did so in 2011.
Among those using social media for recruiting, LinkedIn was the most popular channel (97%), followed by Facebook (51%) and Twitter (49%).
LinkedIn Most Effective Social Channel
LinkedIn was also the most effective channel for recruiting: 93% of recruiters say they used the professional networking site to successfully place a candidate 2012, up from the 86% who said so a year earlier. Some 17% of recruiters used Facebook to place a candidate in 2012 (vs. 19% in 2011), and 13% used Twitter (vs. 10% in 2011).
