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In 2012, roughly 2.4 billion people worldwide used the Web, recording some 2.7 billion Facebook likes and 175 million tweets per day, according to a report by Pingdom, which compiled a year of data on the Internet, email, and social media.

Some key worldwide findings for 2012:

Below, additional finding form Pingdom's report, based on data from a wide range of sources, including Internet World Stats, StatCounter, Verisign, Facebook, and Twitter

As of June 30, 2012, Asia accounted for the plurality (44.8%) of the world's Internet population; Europe followed with 21.6% and North America with 11.4%: 

The populations of Internet users across the world (amounting to 2.4 billion users) were as follows:

  • Asia: 1.1 billion Internet users
  • Europe: 519 million
  • North America: 274 million
  • Latin America / Caribbean: 255 million
  • Africa: 167 million
  • Middle East: 90 million
  • Oceania/Australia: 24.3 million

China had 565 million Internet users—more than any other country in the world. China's Internet penetration (among its total population) was roughly 42% in mid-2012.

World Internet Penetration

The penetration of Internet users among a population tells a slightly different story than user counts.

North America had the highest Internet penetration as of June, at 78.6%, followed by Oceana/Australia (67.6%) and Europe (63.2%). 

 

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World Internet Stats: Websites, Email, Social Media, and More

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ABOUT THE AUTHOR

image of Lenna Garibian
Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.