On Black Friday (November 23), myriad holiday shoppers avoided the crowds at brick-and-mortar stores in favor of their Web browsers. Some 57.3 million Americans visited online retail sites on Black Friday, up 18% from the same day in 2011, according to data from comScore.

Online sales reached $1.042 billion on Black Friday, up 26% from the same day in 2011, making it the heaviest online spending day to date in 2012.

Overall, US retail e-commerce spending for the first 23 days of the November-December 2012 holiday season reached $13.7 billion, up 16% over the corresponding days in 2011.

Thanksgiving Day (November 22), though traditionally a lighter day for online holiday spending, recorded a strong 32% increase year over year, to $633 million in 2012.

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Black Friday Online Sales Surge to Record $1B

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