Americans are tired of managing their online identities: 38% say they'd rather tackle household chores such as folding laundry or scrubbing a toilet than come up another new user name and password, and 38% say achieving world peace would be a more manageable task than remembering all their passwords, according to a survey from Janrain.
Below, additional findings from the 2012 Online Registration and Password survey, conducted by Harris Interactive for Janrain.
Most (58%) online adults say they have five or more unique online passwords, whereas 30% have at least 10 and 8% have more than 20:
Interestingly, older adults tend to have more unique passwords: On average, those age 55+ have 8.2 passwords, whereas Millennials (those now age 18-34) have 6.7:
Men age 45-54 have the highest average number of unique passwords, at 9.8
However, recalling all those passwords can be a problem: 37% of online adults say they request assistance on their user name or password at least once a month.
Overall, most (84%) online adults are irritated by the prospect of having to enter their personal information in order to register at a website; among those adults:
- 51% dislike the idea of remembering another user name or password.
- 44% say online registration forms to be too long.
- 62% would be willing to enter more personal information on a website, including their age, location or marital status, if they knew how the site or brand was planning to use the info.
About the data: Findings are based on a survey of 2,208 online adults age 18+, conducted by Harris Interactive for Janrain, July 20-24, 2012.
