Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks, particularly if sharing such data enhances the shopping experience, according to a survey from MyBuys and the e-tailing Group.
Some 55% of surveyed consumers say they are "mostly willing" to share information with retailers in order to get a better shopping experience, and 57% say they are "somewhat willing" to do so.
More than two in five consumers say they are willing to share information in order to expedite their shopping experience (44%), or have a more personalized shopping experience (43%).
Below, additional findings from a survey of 1,000 US consumers, conducted by the e-tailing group and MyBuys.
By contrast, consumers are less comfortable sharing personal information with social channels: 57% say they are "much more concerned" or "somewhat more concerned" about sharing the same data via social networks:
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