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As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased, according to the J.D. Power and Associates 2012 US Residential Pay-to-View Study.

The study, now in its second year, provides insights into attitudes, viewing preferences, behavior patterns, awareness, and experiences among pay-to-view customers of the major home television and video service providers in the US. 

Among the findings:

  • Overall, 29% of video service customers watch paid video content via handheld device.
  • Some 18% of customers use tablets for viewing paid video content, making them the most-often-used handheld device, up from 11% in 2011.
  • The use of wireless phone customers has increased to 16% in 2012, up from 14% a year earlier.
  • Viewing of paid content via desktop and laptop (PC/Mac) has declined to 39%, down from 48% in 2011.

"Customers are becoming more comfortable viewing their paid content on a smaller screen...The convenience of the device, as well as the availability of the content, has made it much easier to experience video on a variety of devices," said Frank Perazzini, director of telecommunications at J.D. Power and Associates.

"However, the desire to watch events and video content as it happens is still prevalent, as more than 50% of viewers watch live television programming," Prazzini said.

Overall satisfaction with pay-to-view video service providers averages 750 (on a 1,000-point scale), up from 743 in 2011.

Below, additional findings from the study.

Generation Gap

The study finds a stark difference in the use and viewing practices of paid content among Gen-Y and Baby Boomer* customers, yet it finds only a minor difference in their satisfaction levels.

Use levels by device type differ among Gen-Y and Baby Boomer customers:

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Paid Video Viewing on Tablets, Phones Up; Viewing via Computers Down

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