Driven by the need to compete more aggressively in their core markets, nearly nine in ten American manufacturers (86%) say they are investing in online marketing in 2012, and 52% are increasing those investments over 2011 levels, according to a survey from ThomasNet.com.

Among the manufacturing professionals surveyed, websites are central to online marketing efforts:

  • 47% cite customer service as a key benefit of their Web presence.
  • 45% say their website has opened up new sources of revenue.
  • 32% report their website has contributed to new revenue growth.

Below, additional findings from ThomasNet.com's Industry Market Barometer (IMB) survey.

More than one-half (53%) of manufacturing professionals say their businesses grew in 2011, and that trend is expected to continue: 75% expect their businesses to grow by the end of 2012.  

Among industrial professionals overall, 46% say their businesses grew in 2011 and 70% expect their businesses to grow by the end of 2012.

Enter your email address to continue reading

Manufacturers Upping Online Marketing Spend

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin