Tech brands Microsoft and Motorola generated the most Twitter buzz at the 2012 International Consumer Electronics Show (CES) held January 10-13 in Las Vegas, each accounting for 5% of #CES-tagged Twitter mentions during the annual event, according to a study by Simply Measured.
Samsung was second with 4% of #CES-tagged Twitter mentions during the period, followed by Intel, HP, and Sony, each tying for third place with 3%.
Mobile device manufacturer Nokia and electronics manufacturer LG tied for fourth place, each with 2% of #CES-tagged Twitter mentions during the period.
Below, additional findings from the Simply Measured study.
Microsoft gained momentum at CES before the event actually began, on Day 0 (Monday, Jan 9), reaching its peak in #CES-tagged Twitter mentions with 12%, likely in anticipation of CEO Steve Ballmer’s keynote speech.
On Day 1 (Tues, Jan 10, and the official first day of the event), Microsoft maintained momentum with 4%, but Intel and Motorola generated large spikes in Twitter buzz (accounting for 6% and 4% of #CES-tagged Twitter mentions, respectively), likely on the news of their multi-year partnership to create a series of Intel-based Motorola phones and tablets.
Motorola's momentum continued on Day 2 (Wed, Jan 11) with 5%.
Excitement around Motorola's announcements from earlier in the week continued on Day 3 (Thurs, Jan 12) with the company's #CES-tagged Twitter mentions peaking at 9%. Motorola also garnered increased attention because of a CES contest sponsored by @NextIssue, for which the prize was a Motorola Xoom, noted Simply Measured. In addition, Motorola announced that its MOTOACTV device was awarded Best Bluetooth Device of CES by Bluetooth Special Interest Group (SIG).
Microsoft and Motorola topped #CES-tagged Twitter buzz on the final day of the show, Day 4, with 6% and 4%, respectively.
Top Tech Trends
Tech enthusiasts were most excited about tablet devices and ultrabook laptops during CES show.
Among mentions of key trends at #CES overall, the word "tablet" was mentioned some 6,126 times, and the word "ultrabook" was mentioned 4,060 times.
OLED (organic light-emitting diode) display technology with 2,261 mentions, which TV makers such as LG and Samsung presented at the show, was another hot topic.
TVs Were Big
High-resolution TVs were hot at this year's CES, with TV makers introducing new and different features throughout the week:
Moreover, among the thousands of new products on display at the annual event, LG’s giant, but super-thin, 55-inch OLED HDTV was crowned "Best Gadget" of CES by a panel of experts from tech news site CNET; the new set (LG 55EM9800) was also awarded ''Best TV'' at CES
TVs with OLED display technology don't require backlighting, and they boast better color contrast than standard flat-screen LEDs.
Another South Korean giant, Samsung, wowed the crowds at CES, unveiling its own 55-inch Super OLED model.
