Some 89.6 million Americans used their mobile phone to access email for work or personal purposes during the three-month period ended November 2011, up 28% (19.5 million) from the 70.1 million who did so a year earlier, according to comScore Data Mine.

In November, more than three-quarters of smartphone owners (78%) used mobile email. Among all mobile users, (smartphone and feature-phone users), mobile-email penetration was lower, at roughly 40%.

Most mobile users (64%) now access email via mobile device nearly every day. Moreover, that audience segment registered the biggest growth over the previous year: 33%.


Mobile users who access email via device at least weekly also grew at an impressive 27% year over year.

One-Quarter of Email Opens via Mobile

Nearly one-quarter (23%) of email messages were viewed via mobile devices in the six months ended September 2011, up 34% from the previous six-month period, according to separate research from Return Path.

The growth in mobile came at the expense of Webmail (e.g., Yahoo, Gmail) and desktop viewership: Webmail opens accounted for 44% of email opens during the period, down 11% from the previous six-month period, while desktop opens accounted for 33% of opens, down 9.5%, according to Return Path.


Enter your email address to continue reading

Mobile Email Audiences Up 28%

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin