When viewing Facebook ads that offer a "like" button, nearly equal proportions of men and women directly click the "like" button, but more women than men click on the ad itself, according to a new report by SocialCode.

Younger adults, meanwhile, are more likely than older counterparts to directly click the ad's "like" button, whereas older adults are more likely to click on the ad itself.

Below, additional findings from SocialCode's study, which examines over 4 million data points for Facebook ads that offer a "like" button; the study included roughly 50 clients in multiple verticals over a 10-month period.

On average, Facebook users age 50+ are 28.2% more likely than adults age 18-29 to click through by clicking on the ad, but they are 9% less likely to click on the "like" button.

Compared with the rest of the younger Facebook adult population, users age 50+ register 22.6% higher average CTR and 8.4% lower "like" rates.

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When broken out by gender, age has a pronounced effect on ad CTR among women, whereas among men there is a stronger effect on "Liking" a brand via the ad:

• Overall, women are 11% more likely to click on an ad, but men are slightly (2.2%) more likely than women to "like" a brand via an ad. 
• Among women age 50+, average CTR is 31.2% higher than among those age 18-29, whereas that difference is only 16.2% among men in the same age groups.
• Average CTR among women age 50+ is 22% higher than among women in other age groups on average, whereas that differences is 16.4% among men.