Only one month after its launch, the Google+ project has gained tremendous momentum and praise, and it's already forecast to become the second most popular social networking site in the US by mid-2012, according to a study by YouGov.

Plus Surging to Second Place

According to a survey conducted from July 29 to August 2, roughly one month after Google+ first launched, 13% of US adult Internet users have already signed up for a Google+ account and another 9% (roughly 16 million online adults) plan to do so in the next year, amounting to 22% market penetration by mid-2012.

Considering the expected adoption levels of Google+ with other major social networks, YouGov found that Google+ is on track to surpass MySpace, Twitter, and LinkedIn in US membership over the next year.

What About Facebook?

As Google+ gains followers, Facebook use may be affected: 30% of Facebook users who use Google+ plan on cutting down time spent on Facebook this year.

Plus Users Already Engaged

Among Google+ users, 45% of report reading content once a day or more; only Facebook's 62% is higher among social networks:

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Google+ on Track to Become No. 2 Social Site in US

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