Daily-deal offers may be an effective way to attract new customers and re-engage inactive ones, according to a new study by Foresee Results: Among surveyed consumers who had redeemed a daily-deal offer in the previous 90 days, nearly one-third (31%) said they were new customers and more than one-quarter (27%) said they were infrequent customers. 
Nearly two in five consumers who had redeemed a daily-deal offer (38%) said they were frequent customers; 4% were former customers.
Below, other findings from Foresee Results' online survey of more than 22,000 visitors to the top 100 Websites (per Internet Retailer's Top 500 Guide) in February and March 2011.
With roughly twice as many subscribers, Groupon enjoys a wide lead over its closest competitor, Living Social.
Among visitors to the top 100 websites, nearly two-thirds (65%) say they are enrolled in at least one daily-deal program; among them, Groupon is the most popular with 51% enrollment, followed by Living Social (24%) and Google Offers (14%).
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Regardless of which site they use, however, nearly two-thirds of all daily-deal subscribers have purchased a deal. For example, 60% had purchased a product or service via Groupon in the previous 90 days and 60% had made purchases via Woot.
Moreover, 46% of daily-deal subscribers are enrolled in more than one service.
About the data: Findings are from an online survey of more than 22,000 visitors to the top 100 Websites (per Internet Retailer's Top 500 Guide), conducted in February and March 2011.
