As mobile adoption grows rapidly in the US, so does mobile content consumption, which recorded double-digit year-over-year (YOY) growth across all major categories as of March 2011 with social networking the standout category, increasing 45.7% to nearly 64 million users, according to data from comScore MobileLens.

Notable growth was also recorded in categories such as news (up 38.1% YOY), search (up 32.1% YOY), personal email (up 30.7% YOY), and professional email (up 24.8% YOY).  

Below, additional findings from the "State of Mobile Advertising," issued by comScore in association with the Mobile Marketing Association (MMA) and Where, Inc.

Time spent on mobile devices skews toward social media sites: 

  • Facebook visitors spent an average of 269 minutes using the site via mobile device in March, compared with 347 minutes via personal computer (PC).
  • Twitter users spent an average of 42 minutes using the site via mobile (vs. 22 minutes via PC). 

 

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Social Media Top US Mobile Content Category

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