In the midst of an uncertain business climate, 59% of active social networking users say LinkedIn is their most important social account, up from the 41% who said so a year earlier, according to a report by Performics and ROI Research. Twitter is ranked second among most important social accounts (58%), followed by YouTube (55%) and Facebook (53%).

In 2010, Facebook was viewed as the most important social account (56%) with LinkedIn and Twitter trailing, 41% and 40%, respectively.

Below, additional findings from the report titled, "S-Net (The Impact of Social Media)," based on a survey of 2,997 active social network account holders, conducted by ROI Research and sponsored by Performics.

Frequency of Visits

Among those with an active LinkedIn account, 50% visit the site at least weekly (vs. 67% in 2010) and 20% visit the site at least daily (vs. 22%).

Among active Facebook users, the frequency of visits to Facebook remained fairly stable over the previous year, as did daily visits to Twitter (flat at 44%). However, the percentage of those visiting Twitter at least weekly fell to 70% on 2011, from 81% in 2010.

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