More than two-thirds of companies (68%) plan to formally deploy iPads or other tablet computers by 2012, with sales force automation applications, particularly cloud-based systems, a key driver of that adoption, according to a survey from Model Metrics.
Nearly one-quarter of surveyed business professionals (22%) say they have already deployed tablet computers and another 22% plan to do so in 2011.
Only 20% of business professionals say they have no plans to deploy tablet computers.
Below, other findings from Model Metrics' report on Enterprise iPad and Tablet Adoption, conducted by Dimensional Research.
Apple iPad, iOS Lead Adoption
Among those planning to deploy tablets computers:
- Apple's iPad is the top brand (83%), followed by the BlackBerry PlayBook (19%), HP Slate (14%), Motorola Xoom (13%), and Dell Streak (11%).
- Apple iOS is the top operating system (83%), followed by Google Android (34%), and Microsoft Windows (14%).
Top Business Application: Sales Force Automation
Sales force automation (SFA) systems are the top-ranked application for iPads (47%), followed by service desk applications (35%).
Roughly one in five business professionals (21%) say expense submission systems are an ideal application for iPads, while nearly 40% want to access enterprise applications such as ERP (20%) or business financials (17%).
Looking for great digital marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Digital Marketing Factbook (May 2010), a 296-page compilation of data and 254 charts, covering email marketing, social media, search engine marketing, e-commerce, and mobile marketing. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs.
Cloud-Based Systems a Key Driver
Users of cloud-based applications drive demand for iPads: 84% of business professionals who use Salesforce.com, a cloud-based SFA solution, prefer a tablet for that application, compared with 47% of all business professionals surveyed.
Other key findings:
- iPads won't replace laptops: Only 18% of business professionals say tablets are likely to replace laptops, compared with 82% who view tablets as a complement to laptops.
- Executives are the heaviest tablet users, both now (53%) and in the future (65%).
About the data: Findings are from a survey of 448 business executives, business managers, IT executives, IT managers, and IT professionals from a wide range of company sizes and industry verticals, conducted online by Dimensional Research for Model Metrics in April 2011. Roughly 90% of respondents were from companies in North America, and the remaining 10% from companies in Europe, the Middle East, and Africa.
