Most women use Facebook to keep their friends informed about what they are doing, but few have tolerance for friends who use the site to brag or over-share, according to a survey from Eversave that also explores group-buying preferences among women.
Despite such occasional annoyances, women appreciate Facebook for allowing them to view friends' photos and videos (91%), find long-lost friends (76%), and learn about promotions and deals from their favorite brands (75%).
Below, other findings from Eversave's online survey of 450 women who use Facebook.
Most women say they post status updates on Facebook to stay in touch with people and share interesting content:
- 77.6% post updates to keep friends informed.
- 64.0% share interesting or funny links and videos.
- 44.5% promote social causes.
- 24.3% post updates to brag about something.
Such women are active on Facebook: 83% say they check the site 2-10 times daily and another 15% check Facebook once a day.
Meanwhile, most female Facebook users have well over 100 friends: 35% say they have 101-250 friends and 30% have 250-500; roughly 12% have more than 500 friends.
Finding Deals
Timing is important with group-buying and many women use Facebook to keep up with new offers: 85.7% say they "like" various deal-a-day brands on Facebook to learn about deals, and 45% learn about deals via friends' posts.