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Google Android surged past RIM BlackBerry to become the most popular smartphone platform in the US, accounting for 31.2% of market share as of January 2011, up 7.7 percentage points from the previous three-month period, according to data from the comScore MobiLens service.

Ranked second, RIM accounted for 30.4% of market share as of January, down 5.4 percentage points (PPs) from the previous three-month period, followed by Apple with 24.7%. Microsoft and Palm both lost ground as of January, accounting for 8.0% and 3.2%, respectively.

 

Some 65.8 million people in the US owned smartphones as of January, up 8% from the previous three-month period.

OEM Market Share

Device manufacturer Samsung was the top OEM with 24.9% of US mobile subscribers as of January, up 0.7 PPs from the three-month period ended October. LG ranked second with 20.8% share, followed by Motorola (16.5%), RIM (8.6%) and Apple (7.0%).


Roughly 234 million Americans age 13 and older used mobile devices during as of January.


Looking for great digital marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Digital Marketing Factbook (May 2010), a 296-page compilation of data and 254 charts, covering email marketing, social media, search engine marketing, e-commerce, and mobile marketing. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs.


Mobile Content Usage

More people are using mobile apps: US subscribers who used downloaded applications comprised 35.3% of the mobile audience as of January, up 1.6 PPs from the previous three-month period, while 25.3% of mobile subscribers accessed social networking sites or blogs, up 1.1 PPs.

Some 68.1% of mobile subscribers used text messaging on their mobile device as of January, while browsers were used by 37.0% of subscribers, up 0.8 PPs from the previous month three-month period.


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Google Android Overtakes RIM, Apple

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