Yahoo Sites comprised the top-ranked Web property in November 2010 with 181.0 million unique visitors, followed by Google Sites with 178.7 million, Microsoft Sites with 175.7 million, and Facebook with 151.7 million, according to comScore Media Metrix service.
Target Corporation jumped 13 spots to No. 27 with 39.8 million visitors, while Wal-Mart moved up 10 positions to No. 20 with 51.8 million visitors. BestBuy.com Sites was the top gaining property for the month, capturing a spot on the top 50 at No. 41 with 28.8 million visitors.
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Top 50 Ad Focus Ranking
Google Ad Network led the November Ad Focus ranking with a potential reach of 93.2% of Americans online, followed by Yahoo Network Plus with 86.1%, Yahoo Sites with 85.3%, and AOL Advertising with 85.0%. Vibrant Media climbed six positions to capture the No. 4 spot with a 68.0% reach, while Walmart.com appeared on the top 50 ranking at No. 49 with 22.9%.
Note: Since the release of October 2010 data, the Ad Focus Ranking excludes custom entities reportable by comScore.
