With most companies focusing their social media marketing efforts on Facebook, Twitter, and LinkedIn, over one-third (36.1%) say they've been able to make a conversion from initial connection to sale via such social channels, according to a new survey from R2integrated.

Another 25.3% of marketers surveyed who conduct social media marketing say they are getting close to making a sale via social media and 38.1% say they haven't done so at all.

Below, other findings from The Social Media Marketing Survey by R2integrated, based on a survey of 296 marketing professionals who use social media for marketing.

More than four in five marketers (83%) report using all of the top 3 social networking sites—Facebook, Twitter, and LinkedIn—for marketing.

Asked which social media site is their No. 1 focus, marketers cite the following:

  • Facebook: 45.9%
  • Twitter: 20.6%
  • LinkedIn: 19.6%

Only 3% of marketers say their No. 1 focus is YouTube.

How Companies Are Using Social Media

Some 43.9% of marketers say they have a defined social media strategy, with most marketers (31.1%) using social media for content publishing and lead generation/business development (27.0%).

Over one in ten marketers (12.2%) are using social media for customer relations and 10.8% are using it to monitor their brands.

Measuring Social Media

Most are measuring the success of social media by tracking website traffic from social media links (27.7%) and brand-related conversations (24.7%).

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One-third of Brands Converting via Social Media

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