Retail e-commerce spending for the first 29 days of the November-December 2010 holiday season reached $13.55 billion, up 13% from the corresponding days in 2009, as Cyber Monday recorded $1.028 billion in online spending, up 16% from a year earlier, and the heaviest online spending day in history, according to comScore.

Growth Driven by Increase in Spending per Buyer

Cyber Monday's 16% sales growth was driven primarily by an increase in average spending per buyer (up 12%) while the number of buyers on Cyber Monday grew by a lower 4% to 9 million. Average spending per transaction grew 10% to $60.05, while the total number of transactions increased 6% to 17.1 million.


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Cyber Monday Surpasses $1B in Record US Spending

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