More than one-third of US mobile subscribers (34.5%) browsed the mobile Web as of August 2010, up 2.6 percentage points (PPs) from the previous three-month average, while 22.5% accessed social networking sites or blogs, up 1.7 PPs, according to data from the comScore MobiLens service.
Two-thirds US mobile subscribers (66.6%) used text messaging on their mobile devices as of August, up 1.4 PPs from the previous three-month average, while those who used downloaded applications comprised 32.3% of the mobile audience, up 2.3 PPs.
Some 234 million Americans age 13+ used mobile devices in the three-month average period ended August.
Samsung Solidifies Lead in OEM Market
Driven in part by the company's push to bring affordable Android-based mobile devices to market, manufacturer Samsung ranked as the top handset maker (OEM) in August with 23.6% of US market share, up 1.2 PPs from the preceding three-month average. LG ranked second with 21.2% market share, followed by Motorola (18.8%), RIM (9.0%, up 0.3 PPs) and Nokia (7.6%).
Amid industry buzz, Samsung launched its first Google Android-powered smartphone in June 2010, the Acclaim, and followed with releases of other Android-based devices, such as the Intercept and the Fascinate.
In addition, Virgin Mobile recently announced its decision to offer the Samsung Intercept—the carrier's first Android handset—with a no-contract offer priced at $249, sold at Target Stores nationwide.
Looking for great digital marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Digital Marketing Factbook (May 2010), a 296-page compilation of data and 254 charts, covering email marketing, social media, search engine marketing, e-commerce, and mobile marketing. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs.
RIM Leads in Platform Market Share, Android Gaining
Roughly 55.7 million US consumers owned smartphones as of August, up 14% from the three-month average ended May. RIM was the leading mobile smartphone platform in the US with 37.6% share of smartphone subscribers, followed by Apple with 24.2%.
Google's Android continued to gain ground in the market, rising 6.6 PPs to capture 19.6% of smartphone subscribers, followed by Microsoft (10.8%) and Palm (4.6%).
Despite losing share to Android, most smartphone platforms continued to gain subscribers as the smartphone market grows overall.
