Most retailers say they are emerging from the recession better positioned for strong and sustainable revenue growth, with many planning to increase spending on Internet and mobile channels over the next 12 months, according to a survey from Forbes Insights. In addition, most retailers are planning to advertise more aggressively during the 2010 holiday shopping season.

Retailers have had to work smarter and more efficiently to stay afloat throughout the recession. During the downturn, most mid-market retailers—those with revenues from $25 million to $1 billion—experienced significant revenue contraction. The result is an industry with leaner inventories and lower operating costs.

Now poised to grow, the industry is cautiously optimistic: 68% of mid-market retailers expect their revenues to grow (46%) or grow significantly (22%) in the next 12 months. That projected growth, however, is in the wake of steep revenue declines in 2008 and 2009.

Advertising Set to Increase during the 2010 Holiday Season

For the coming holidays, retailers are planning for growth—but they're not taking chances:

  • 69% are planning to advertise more aggressively during the 2010 holiday shopping season than they did in 2009.
  • 72% expect to run more promotional specials during the season, while 60% expect to run more clearance sales.

Still, there are signs of confidence among retailers: 68% plan to hire more seasonal staff than they did in the previous year.

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Retailers Increasing Spending on Internet, Mobile Channels

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