Google continued to dominate search in July, accounting for 71.43% of all US searches conducted in the four weeks ended August 1, 2010, while Ask's share of searches reached 2.32%, up 6% from June, according to Experian Hitwise data.

Yahoo and Bing received 14.43% and 9.86%, respectively, of US searches in July.

The remaining 70 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.94% of US searches.

Search Traffic to Key US Industries

Search engines remain the primary way Internet users navigate to key industry categories.
Double-digit increases were recorded from June to July in the share of traffic going directly from search engines to the Shopping and Social Networking categories.

Among the top 3 search engines, Google sent the most visits to Automotive, Health, Shopping, and Travel categories in July 2010, registering year-on-year (YOY) gains in the Automotive (7%), Shopping (7%), and Travel (6%) categories.

Bing registered double-digit YOY growth in all four verticals in July, including 84% growth in the Shopping category.

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Longer Search Queries Up 1%

The number of longer search queries—those averaging searches of five or more words—increased 1% from June—the second straight monthly increase. The number of four- to seven word searches also increased 1% during the month.

The number of shorter search queries—those averaging one to four words in length—was unchanged.

Searches of two-words comprised the plurality of searches, some 23.41% of all queries; that level was unchanged from June.