Despite the residual signs of the economic recession in 2010, marketers have some reason to be optimistic: 53% of marketing professionals say their salaries have increased in 2010 from a year earlier, according to the annual salary survey from the American Marketing Association (AMA) and Aquent.

However, nearly two in five surveyed marketers (38%) say although their compensation has increased in 2010, that increase has been less than 10%.

Below, other findings from 2010 Trends in Marketing: Salaries, Strategies, and Beyond, by the AMA and Aquent.*

Concerns Over Meeting Goals

Along with compensation levels, marketing budgets have also edged up slightly: 38% of marketers say their 2010 budget is larger than it was last year; 30% say their budget has dropped below 2009 levels.

Still, many marketers are skeptical they can meet their 2010 marketing objectives: Only 16% strongly agree they have the necessary staff for meeting their organization's marketing objectives; 58% say they are unprepared given the resources they now have.

And only 15% of marketers strongly agree their teams are well-equipped to handle new trends and technologies that affect their business.

Confidence in general is also waning: Only 32% strongly agree their marketing strategy can make a positive financial contribution to their organization in 2010.

Marketing Strategy Trends

Social media and social networking were used by roughly half of all marketers in 2009 and that level is increasing in 2010: 80% of marketers say they will increase their focus on social channels in 2010—and nearly two-thirds (64%) plan to use mobile media.

Marketers expect to devote fewer resources to many traditional media vehicles in 2010, as follows:

  • Newspaper advertising: 34%
  • Consumer magazines: 30%
  • Radio: 25%
  • Trade magazines: 24%
  • Television: 22%

Compensation, Benefits, and Perks

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AMA Salary Survey: Marketers Cautiously Optimistic

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