The employment outlook for marketing and advertising is showing signs of improvement: 91% of marketing and advertising executives say they are confident in their firms' growth prospects for the third quarter of 2010, and 18% say they plan to increase staffing levels, up 5 percentage points from the 13% who said so in the previous quarter, according to The Creative Group Hiring Index for Marketing and Advertising Professionals.

Some 70% of surveyed ad execs anticipate no change in hiring, and 12% anticipate declines in staffing levels.

Web Design and Production in High Demand

Among ad and marketing roles now in demand, Web design and production ranks first (16%), followed by account services (12%) and creative/art direction (12%).


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Marketing, Ad Execs Forecast Uptick in Hiring

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