Highlighting the instantaneous nature of the email channel, nearly one-half (47%) of transactions and over three-quarters (78%) of unique opens and clicks occur within the first day of email receipt, and such response times vary by industry and email offer type, according to research by Experian CheetahMail.

Companies in the Business Products and Services industry enjoy the quickest customer response: 58% of transactions and 52% of revenues are generated on the first day of email receipt.

By contrast, Travel registers the slowest response time: Only 13% of transactions and 11% of revenue occur on day one of email receipt.


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Most Email Opens, Transactions Occur on Day 1

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