Some 30.3 billion videos were delivered to US Internet users in April 2010, down 3.0% from 31.2 billion in March, and 177.8 million people watched online videos during the month, down 1.3% from 180.2 million in March, according to comScore data.
Sony-backed Vevo, which launched in December 2009, attracted 43.6 million viewers during the month—including viewing from the Vevo channel on YouTube—and accounted for 25% of the US online video audience.
Overall, 83.5% of the total US Internet audience viewed online video in April, down 1.3 points from 84.8% in the previous month, and viewers watched an average of 171 videos during the month.
YouTube delivered 13.0 billion videos to 135.7 million viewers in April, an average of 96.0 videos per viewer. Meanwhile, Hulu viewers watched on average 24.7 videos per month—2.5 hours of video per viewer.
Google maintained its position as the top video property, delivering 13.1 billion videos and accounting for 43.2% of videos viewed. YouTube accounted for the vast majority of videos viewed at Google sites.
Ranked second, Hulu accounted for 3.2% of all videos viewed with 958 million videos delivered, followed by Microsoft Sites with a 2.1% share and 644 million videos delivered, and Viacom Digital with a 1.3% share and 384 million videos delivered.
Top 10 Video Content Properties by Viewers
Google Sites attracted 136.3 million unique viewers during the month (96.0 videos per viewer), followed by Yahoo Sites with 49.5 million viewers (7.5 videos per viewer), and Fox Interactive Media with 43.8 million viewers (7.3 videos per viewer).
Vevo jumped four positions from its March ranking, taking the No. 4 spot in April.
The average duration of online videos in April was 4.4 minutes.
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Top Video Ad Networks by Potential Reach
Ranked by potential reach, Tremor Media was the nation's top video ad network, with a potential reach of 92.6 million viewers—52.1% of the viewing audience.
ScanScout Network ranked second with viewer penetration of 45.4%, or 80.7 million viewers, followed by Advertising.com Video with viewer penetration of 44.1%, or 78.4 million viewers.
The top video ad networks in terms of actual reach were Joost Video Network (by Adconion Media Group) with 36.6% penetration of online video viewers, BrightRoll Video Network with 19.5%, and BBE with 18.5%.
