Consumers are more likely to visit a CPG website—rather than social networks—for brand information and promotional offers, but they prefer Facebook for connecting with other customers and sharing opinions about CPG brands, according to a survey from Ipsos Marketing, Consumer Goods.

Overall, consumers are more likely to visit a brand's website than become a Facebook fan or Twitter follower of a brand—regardless of the CPG category.

Across various CPG categories, roughly 23% to 26% of consumers surveyed say they are likely to visit a brand website in the next three months, compared with a Facebook brand page (10% to 15%) and a Twitter page (9% to 12%).

Consumers' reasons for visiting a CPG brand website are different from those for engaging with a CPG brand on Facebook or Twitter.

The main reasons cited for visiting a CPG brand's website are obtaining brand information (74%); coupons (73%); and recipes, cleaning tips, or health and beauty advice (70%).

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Consumers: CPG Sites for Info, Offers; Facebook for Connecting

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