Newspaper websites in the top 25 markets continued to grow at rapid rate, reaching 83.7 million unique visitors in April 2010, up 10.1% from a month earlier, and up 15.0% from January 2010, according to data from comScore Media Metrix data released by Newspaper National Network LP (NNN).
Although traffic to the NNN Top 25* increased, traffic to CNN.com, AOL News, and the Huffington Post was flat, or off slightly, during the same period.
Newspaper websites in the Top 10 markets registered even greater growth, reaching 70.8 million unique visitors in April, up 12.9% from a month earlier, and up 15.1% from January.
The NNN Top 25 market sites delivered 2.046 billion pageviews in April, up 13.5% from the previous month, and up 24.6% from January. Meanwhile, NNN Top 10 websites delivered 1.429 billion pageviews in April, up 20.9% from a month earlier, and up 26.9% from January.
"Newspaper websites delivered 2 billion page views in the top 25 markets in April, a new record," said Jason E. Klein, president and CEO of NNN. "When compared to the Huffington Post, newspaper sites in the top 25 markets delivered more than five times the pageviews and more than four times the unique visitors."
*NNN's custom entities were introduced in February 2008. Its 25 newspaper company shareholders are Tribune Co (TRB), Advance Publications Inc, Gannett Co Inc (GCI), The New York Times Co (NYT), The McClatchy Co (MNI), Hearst Newspapers, MediaNews Group Inc, The Washington Post Co (WPO), Philadelphia Media Holdings, Chicago Sun Times, AH Belo (AHC), Cox Newspapers, The Seattle Times Co, Minneapolis Star Tribune, Newsday, Journal Sentinel Inc, The San Diego Union-Tribune, Freedom, Lee Enterprises (LEE), EW Scripps (SSP), The St. Petersburg Times, The Buffalo News, Media General Inc (MEG), Pittsburgh Post-Gazette , and Omaha World-Herald.
