Among the employees of the nation's largest corporations, LinkedIn is the most popular social networking site, according to a report by NetProspex, which also found that the employees of Microsoft are the most actively involved in social networking, followed by those of eBay, Amazon, and Walt Disney.
Overall, 43% of employees of large corporations have a membership on LinkedIn. Facebook is a distant second (11%), while Twitter, at 3%, has been gaining traction.*
Below, other findings from the NetProspex Social Media Report, which examines social media activity among employees of the nation's largest corporations.
The Top 50 Social Companies
Below, a partial list of the NetProspex Social 50, which ranks US corporations according to the level of employee social networking activity:
(See the full NetProspex Social 50 list.)
Looking for real, hard data that can help you match social media tools and tactics to your marketing goals? The State of Social Media Marketing, a 240-page original research report from MarketingProfs, gives you the inside scoop on how 5,140 marketing pros are using social media to create winning campaigns, measure ROI, and reach audiences in new and exciting ways.
The Twitter Top 20
Ranked by the level of Twitter activity among employees, Microsoft also tops the Twitter 20 list, followed by Raytheon, Analog Devices, and Walt Disney.
Men More Active Than Women
In Corporate America, men are roughly 19% more active than women on social networking sites—receiving a NPSI score of 104.5 compared with 84.9 for women.
*Penetration scores are based on the NetProspex Social Index (NPSI) calculated across nine major social networks. Scores are based on the average number of friends or connections across the social networks ("friendliness"). In measuring Twitter activity, scores are based on the average number of tweets, the number of users the employee is following, and the number of followers per employee.
About the data: The study was conducted jointly with Rapleaf, and results are based on analysis of social media activity of over 100,000 NetProspex database contacts from among the nation's largest companies.
