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Some 31.2 billion videos were delivered to US Internet users in March 2010, up 11.0% from 28.1 billion in February, and 180.2 million people watched online videos in during the month, up 3.4% from 174.2 million in the previous month, according to comScore data.

Some 84.8% of the total US Internet audience viewed online video in March, up 2.0% from 83.1% in the previous month, and viewers watched an average of 173 videos during the month.

YouTube delivered 12.9 billion videos to more than 135.3 million viewers in March, reaching three out of four online video viewers at an average of 95.6 videos per viewer, up 6.8% from 89.5 videos in the previous month.

Meanwhile, Hulu viewers watched on average of 26.7 videos per month—2.6 hours of video per viewer.

Google maintained its position as the highest-ranked video property, delivering 13.1 billion videos and accounting for 41.8% of videos viewed. YouTube accounted for the vast majority of videos viewed at Google sites.

Ranked second, Hulu accounted for 3.4% of all videos viewed with 1.1 billion videos delivered, followed by Microsoft Sites, with a 2.1% share and 655 million videos delivered, and Yahoo sites, with a 1.5% share and 478 million videos delivered.

Top 10 Video Content Properties by Viewers

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Online Video Viewing Up 11% in March

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