A recent flurry of investor activity in group buying websites has helped to spur growth in the nascent category: Visits to social commerce and group buying sites for the week ended April 17, 2010 were 72 times greater than the equivalent week a year earlier, according to Experian's Hitwise Intelligence.

Groupon and LivingSocial now account for nearly all visits—with 49.2% and 49.0%, respectively—within the custom category of eight group buying sites. Newcomer BuyWithMe accounts for 1.42%.


Social buying sites use collective bargaining power to offer deals at local businesses—such as restaurants, bars, spas, theaters—as long as enough people participate.


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Social Shopping: Group Buying Sites Surge

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