More than four in five Americans (86%) say the volume (sound) of TV commercials seems louder than that of TV shows, and among those consumers 93% say they are bothered by the volume difference, according to a survey from Adweek Media/Harris Poll.

Over one-half of consumers (57%) say TV commercials seem much louder than shows, while 12% say the volumes of commercials and shows are the same, and just 1% say the volumes of the commercials are less loud than that of shows.

Older consumers are more likely to say commercials are louder: 92% of those age 45+ say commercials seem louder, compared with 83% of those age 35-44 and 79% of those age 18-34.


Meanwhile, 70% of adults age 55+ say the volumes of commercials are much louder than the TV shows themselves.

Bothersome Volume Changes

Among those who say ads are louder, 62% say the volume changes bother them a lot, 31% say the changes bother them a little, and 7% are not bothered at all.

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Consumers Bothered by Louder TV Commercials

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