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Nearly two-thirds (63%) of businesses that publish a blog say first-time visitors account for more than 80% of the traffic to their blogs, according to a survey from Compendium.

Although most business blogs tend to have a small, core group of loyal readers, the study reveals just how small those groups are, relatively speaking; the overwhelming majority of traffic to most business blogs consists of first-time visitors.

Below, other findings from The Corporate Blogging and Social Media Trends Survey, which polled 266 companies about blogging traffic, visitor trends, and Twitter use.

B2C Companies

First-time visitors come from two major sources: referring sites and search engines. Among B2C companies surveyed, nearly one-half (49%) say natural search refers 41% or more of the traffic to their blogs.


In addition, nearly three-quarters (72%) of B2C companies say first-time visitors account for more than 80% of the traffic to their blogs.

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Most Business-Blog Traffic From First-Time Visitors

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