A total of 32.4 billion videos were delivered to US Internet consumers in January 2010, down 2.5% from 33.2 billion in December, and nearly 173 million consumers watched online videos in January, down 2.8% from 178 million the previous month, according to comScore data.
YouTube video viewers watched 93.4 videos on average during January, up 50% from levels recorded a year earlier.
Google maintained its position as the highest-ranked video property, delivering 12.8 million videos and accounting for 39.5% of videos viewed. YouTube accounted for nearly 99% of all videos viewed at Google sites.
Ranked second, Hulu accounted for 2.8% of online videos viewed with 903.1 million videos delivered, followed by Microsoft Sites with a 1.5% share and 491.8 million videos delivered.
Top 10 Video Content Properties by Viewers
Viewers watched an average of 187 videos during January. Google Sites attracted 136.5 million unique viewers during the month (93.9 videos per viewer), including 135.4 million viewers who watched 12.7 billion videos on YouTube.com (93.4 videos per viewer).
Yahoo Sites followed with 51.5 million viewers (8.5 videos per viewer), and CBS Interactive with 41.2 million viewers (5.3 videos per viewer).
On average, Hulu viewers each watched 23.5 videos during the month—an all-time high for the property.
The average duration of online videos in January was 4.1 minutes.
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Top Video Ad Networks by Potential Reach
Ranked by potential reach, Tremor Media was the nation's top video ad network, with a potential reach of 86.0 million viewers—49.6% of the viewing audience.
BBE ranked second with viewer penetration of 45.2%. or 78.3 million viewers. Advertising.com Video was a close third, with viewer penetration of 45.0%, or 77.9 million viewers.
The top video ad networks in terms of their actual reach delivered were BrightRoll Video Network with 27.2% penetration of online video viewers, SpotXchange Video Ad Network with 19.8%, and Tremor Media Video Network with 16.6%.
