Attracting early adopters is critical for providers of new consumer technologies, and the profile of the cutting-edge consumer is changing, according to new research from In-Stat.
Early technology adoption is no longer constrained by income, education, ethnicity, or social status. As a result, a larger percentage of young adults than in the past consider themselves to be early adopters.
In addition, early adopters are much more likely to:
- Subscribe to premium pay-TV channels: Two-thirds receive at least one premium channel, and over 50% receive HBO.
- Subscribe to a DVR service.
- View video on demand (VoD) content.
- View fee-based on-demand movies.
- Purchase pay-per-view content.
- Subscribe to fee-based sports content (e.g., NFL Sunday Ticket).
- Spend more than 5 hours per day viewing video content.
By 2013, nearly one-half of total US households will have an adult that considers themselves to be a leading-edge or early adopter of technology, according to In-Stat.
