Consumers spend an average of 2.7 hours on the mobile Internet each day—connecting socially, managing their personal finances, and even advocating for causes, according to a new survey from Ruder Finn.

Mobile Users Make Real-Time Social Connections

Socializing is the most popular activity among mobile Web consumers, the survey found: 91% use their mobile device to socialize, compared with 79% of desktop users.


Among those who use the mobile Web to connect socially, the top social activities performed include the following:

  • Exchanging instant messages: 62%
  • Forwarding emails: 58%
  • Posting to social networking sites: 45%
  • Connecting with others on social networking sites: 43%
  • Forwarding content: 40%
  • Forwarding photos: 38%

In addition, 61% of the mobile Internet users surveyed download mobile applications at least once a month, and 36% download applications from social networking sites at least once a month.

Below, other findings from Ruder Finn's Mobile Intent Index, February 2010.

Managing Finances With the Mobile Internet

Real-time access to business information is a key benefit of the mobile Web: Mobile phone users (62%) are 1.6 times more likely to go online to manage finances, compared with traditional desktop users (39%).

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