Newspaper websites attracted an average monthly unique audience of 72 million visitors in the fourth quarter of 2009––37% of all Internet users––according to the Newspaper Association of America (NAA).
Newspaper website users generated more than 3.2 billion pageviews during the quarter, spending more than 2.4 billion minutes browsing the sites.
"These strong and consistent audience figures come as newspaper publishers continue to transition their companies into multiplatform content providers to meet the needs of today's audience," said NAA President and CEO John F. Sturm.
"As the economy begins to stabilize, newspaper companies are in position to leverage their trusted brands to reach a highly engaged audience and deliver maximum value to advertisers."
* Comparisons with prior year reports are not statistically valid. Due to data enhancements effective June 2009, trending of previously reported data with current results may show percentage differences attributable to those enhancements.
About the data: The findings are part of a custom analysis provided by Nielsen Online on behalf of the Newspaper Association of America.
